On October 4, 2023, Cassandra Bankson took the stage at YouTube in Chicago for Content Connection, alongside Dr. Anthony Baroud, DMD, creator of Dental Digest, and Emily Hotz, Director of MCS Video and sales development manager, on what makes content truly connect for YouTube. She also shared the stage with top creator GothamChess, on business and sales optimization, brand partnerships, and the tools creators use to grow, with Andrew Hotz on hand to interview GothamChess.
It was a highly technical audience, and Cassandra took the stage with ease, delivering both creator and brand insights that landed with the room. A rare voice the beauty industry trusts and consumers believe, she brings a perspective built on more than five million followers, over 500 million content views, and nearly two decades of clinical and creator experience, because she has lived every side of the story.
