Model. Medical esthetician. Creator. Educator. A rare voice who has lived every side of the beauty industry.
Her Story
Beauty is more than skin deep
Cassandra Bankson is an American model, medical esthetician, and social media educator. Like many, she struggled with severe acne, and as a working model she used makeup to mask the insecurity that defined her.
One day she decided to turn her biggest insecurity into her greatest strength: she removed her makeup on camera. That honesty and vulnerability resonated, the video went viral, and a global platform was born.
Years of diplomas and certifications in skincare, nutrition, medicine, and marketing followed. Today she educates a science hungry audience of more than five million people.
The honesty that started it all: Cassandra bare faced, showing the skin she once hid.
The Mission
Protecting consumers with science, not hype
Cassandra challenges mainstream ideas about skincare by giving her audience the scientific information brands often leave out. Her work aims to empower people against exploitation, decoding ingredients and calling out problematic marketing tactics so consumers can make informed choices.
On stage, that same clarity carries across the three subjects she knows from the inside: the beauty industry, the creator economy, and technology.
"A lot of people look to you as an inspiration, not just for your story, but for the business you've built and what you represent as a young woman, an entrepreneur, and a leader."
Moira Forbes, EVP of Forbes Media and Publisher of ForbesWomen
Recognition
Featured and trusted
Awards and honors
YouTube Gold Play Button
The YouTube creator award for passing one million subscribers, a mark she's now well beyond at more than two million.
Tri-Valley Heroes Role Model Award
Honored in 2012 by the Tri-Valley Heroes awards for her bravery and for using her own story to help others.
Adweek Best Ad Campaign
Recognized by Adweek for a standout brand campaign.
Global Influencer of the Year
Recognized among the leading voices in the global creator community.
Global Creator of the Year
Honored at the 2023 SeoulCon APAN Star Awards in Seoul, recognized among the world's leading creators.
FastMoss Award
Recognized by FastMoss for her impact across social commerce.
Amazon Creator Award
Honored as a standout creator and storefront on Amazon.
Teen Vogue Acne Awards
Both a judge and a 2018 honoree for the Teen Vogue Acne Awards, recognized for her acne advocacy and education.
In the press and on air
Interviewed on national television, including Good Morning America with Robin Roberts and TODAY with Savannah Guthrie, plus The Doctors and the Anderson Cooper Show — and, in South Korea, live on KBS, MBC and SBS — with features and quotes across Forbes, Allure, and Cosmopolitan.
